THE SWISS DIGITAL CREATION @SXWS
There is but a short step from the Swiss mountains to the Texan plains! Indeed, in the context of its PLUGS Programme, Geneva International Film Festival Tous Ecrans will connect with South by Southwest this month. The Festival, a regular visitor of the US event, looks forward to working to promote Swiss creation in Austin for the first time. An opportunity to celebrate Swiss creators and to showcase Switzerland’s intelligence and know-how in terms of virtual reality, augmented reality and digital creation.
"Switzerland or Texas? It depends how you look at it. Let’s bring together the best of both." In association with the Greater Zurich Area, swissnex San Francisco & Boston, Pro Helvetia, DART17, Engagement Migros, ETH, EPFL, the University of Zurich, Digital Festival Zurich, Vitra, Valora and Freitag, Geneva International Film Festival Tous Ecrans will host an exceptional evening at SXSW this year.
Geneva studio Transmii will invite guests to frolic in the Swiss meadows at the edge of the Texan plains, thanks to an augmented reality project designed specifically for the occasion. Two DJ sets by American DJ Josette Melchor and Swiss DJ Oliver van der Miescher will enable the audience to dance between two worlds, in an atmosphere of Texan barbecue and Swiss raclette!
SWISS COWBOYS AND GIRLS GARDEN PARTY
Mon. 13 March, from 6 pm
Cenote Bar, 1010 E Cesar Chavez,
Entry by invitation only (register here).
The programme also includes a series of round-table discussions, chaired by Swissnex under the label #SXSWISS, and an exhibition.
Festival Tous Ecrans’ digital programmes are supported by the Yves and Inez Oltramare Foundation.